Founded by Tina, Fat Tui Soap Studio was born from a love of nature's simplicity. Inspired by the beauty of everyday rituals and a longing for the pace of simpler times, Tina’s journey began with a desire for soap that was both beneficial for her skin and beautiful to use.
Seeking better than the synthetic options on the market, Tina began to craft her own – using plant-based ingredients and traditional methods. Surrounded by native flora and birdlife she was never short of inspiration, leading to a colour palette and ingredients list created by nature.
When it came time to create the brand, Tina was influenced by the portly Tuis who perch contentedly outside her studio, supervising as she blends ingredients.
When it came time to create the brand, Tina was influenced by the portly Tuis who perch contentedly outside her studio, supervising as she blends ingredients.
The products and packaging are inspired by the hues of the tui and the beautiful Kowhai and Harakeke flowers they feed on. While the soap textures and designs also pay homage to these elements - together subtly telling the story of the Fat Tui brand.
The name ‘Fat Tui Soap Studio’ and the unique branding reflect the connection to the natural world – both in the ingredients chosen and the environment where each product is crafted.
Today Fat Tui Soap Studio is known for luxury artisan soaps.
Designed with you in mind